Article in the San Fernando Valley Business Journal - April - 2012 - "Cooking Up Success". Entrepreneur: Valley Mom creates business from family recipe, sells products to Whole Foods and others.
L.A. Gastronomic Event at IAMLA Oct 1, 2011
Nonna Iole's Soffritto featured at "Taste of Italy" October 2011 at IMLA (Italian Anerican Museum Los Angeles). Premier LA cultural and gastronomic event in the heart of Little Italy. Nonna Iole's Soffritto was among many renoun restaurants and businesses featuring Italian foods." We prepared penne with tomato sauce and fusilli with zucchini" says owner Lorena Stephenson. "We also offered a vegetarian-vegan option of sauted tofu with broccoli. There was something for everyone." It was a success!
Nonna Ioleâ€™s Soffritto Now Available in Two Delicious Flavors Jun 6, 2011
Nonna Iole’s Soffritto Now Available in Two Delicious Flavors
Tarzana, Calif. (June 6, 2011) –Nonna Iole’s Soffritto, maker of the original Italian style soffritto, a vegetable seasoning base for the home cook, is excited to announce the addition of a Mexican style soffritto to the line. Nonna Iole’s Soffrittos, based on an authentic family recipe passed down through generations, are natural homemade style bases used as a condiment to enhance the taste of sauces, meats, vegetables, pasta, rice, soups, seafood and fish. Nonna Iole’s Soffritto uses only the finest ingredients - fresh garden vegetables combined with aromatic herbs – and contains no artificial additives or preservatives. Natural sea salt helps to maintain freshness for months.
For cooks that are short on time who want to prepare delicious meals for their friends and families, but are hesitant to use dry processed seasoning mixes, Nonna Iole’s Soffritto offers an all natural product providing full fresh flavor to foods, with the added convenience of staying fresh in the refrigerator for months. Now two delicious flavor combinations are available to transform an ordinary meal into a gourmet experience – quickly and easily.
Original Italian – onions, carrots, celery, Italian parsley, basil, garlic, sea salt.
Owner, Lorena Stephenson, explains in her in store demos how quickly a delicious meal can be prepared by adding a teaspoon or two of soffritto to olive oil and then stirring into fresh vegetables and meats. “I love it when people see me at a store demo and share the ways they’ve used the product at home with their families”, says Stephenson. “It’s a great feeling to know our family recipe is helping to enhance the dining experiences of others”
Nonna Iole’s Soffritto is available at most Southern California Whole Foods Markets and many other local markets.